Pompos
1. Situation
Pompos, a brand with nearly 50 years of history, reached out to us for a website redesign. But before suggesting any text or design, we began by diving deep into understanding its personality and essence.
2. Brand
Psychoanalysis
Pompos’ communication reflected the elegance and high quality of its jewelry, yet at times it came across as too formal and failed to highlight something deeply important: the care and dedication given to each customer relationship — a bond that, within this company, is as valuable as a diamond.
3. Strategy
We developed one-on-one communication aligned with Pompos’ personality of luxury and exclusivity.
Since the brand does not sell directly to end users but rather to distributors, we created an exclusive digital experience: a private vault-style website where only approved clients can access and explore the product catalog. We also implemented an email marketing strategy with the same personalized and exclusive approach. In addition, the brand strengthened its presence at design fairs and exclusive events, where it has received multiple awards thanks to its exquisite design and exceptional quality.
