Pesco
1. Situation
Pesco is a well-recognized brand in the national market that initially approached us for a specific communication need. However, through deeper analysis, we identified important opportunities to strengthen its identity, visual coherence, and emotional connection with its audiences.
2. Brand
Psychoanalysis
The brand had strong assets — trajectory, product quality, and positioning — but these were not fully reflected in its communication. There was significant narrative and emotional potential that had not yet been translated into a clear, consistent, and differentiated identity.
3. Strategy
We carried out a comprehensive brand repositioning, defining its essence and a solid communication axis that impacted visual identity, packaging, photography, internal branding, and commercial messaging. The result was a more coherent, powerful brand, better prepared to project clarity across all its touchpoints.
