Methodology
Brand
Psychoanalysis
At Self, we offer a proprietary methodology that we’ve applied for over 15 years. Through creative workshops, we guide companies in a process of self-discovery and help them define their brand identity.
Deep
Immersion
For several weeks, we guide you through the definition of the key elements we have named:
In these 4 key areas, we help you define your brand’s personality, its attributes, the communities it connects with, and analyze the competitors and the market it belongs to. This allows us to establish a clear purpose and a coherent communication strategy, with the goal of achieving an honest and sustainable positioning.
This way, we avoid delivering just a nice-looking logo or a creative piece without a clear objective.
We inspire leadership teams to reconnect with the heart of their business and feel genuinely excited about its purpose.
