Merca Fruver
La Visitación
1. Situation
We worked with Mercafruver La Visitación from its starting point—a brand that was just beginning, with a generic graphic image and no clear identity. Although their service was warm and the products were of excellent quality, there was no concept that set the brand apart in such a competitive market.
2. Brand
Psychoanalysis
By getting to know the essence of the business in depth, we discovered that Mercafruver was much more than just a grocery store. It was a neighborhood home, a meeting place. It didn’t just offer fruits and vegetables—it provided everyday moments, conversations, care, and affection. Through our psychological approach, we worked on giving the brand a personality aligned with what was already happening in its day-to-day life.
3. Strategy
By getting to know the essence of the business in depth, we discovered that Mercafruver was much more than just a grocery store. It was a neighborhood home, a meeting place. It didn’t just offer fruits and vegetables—it provided everyday moments, conversations, care, and affection. Through our psychological approach, we worked on giving the brand a personality aligned with what was already happening in its day-to-day life.
